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Digital Marketing Certification

Digital Marketing Certification

Regular price $299.00 USD
Regular price $350.00 USD Sale price $299.00 USD
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Discover the Online Digital Marketing Certification, a program delving into the expansive realm of digital marketing activities conducted over the Internet. This comprehensive certification covers a spectrum of strategies, including blogging, pay-per-click ads, link building, subscriptions, Groupon, press releases, and social media engagement. These inbound strategies aim to drive website traffic and elevate brand recognition.

While spotlighting social media marketing as a pivotal facet, this course extends beyond, encompassing diverse digital marketing techniques. Acquire in-depth knowledge to formulate enduring marketing strategies, empowering you or your clients to thrive in the ever-evolving business landscape.

Why Get Certified?

Undergoing a professional certification is certainly very beneficial for job and work prospects. Showing that you have been certified gives confidence to clients and hiring managers that you possess the essential knowledge and skills to get the job done.

This certification comes with everything you need including an in-depth online courseware with plenty of examples and expert tips. The course usually takes 2-4 weeks to complete, after which you can take the online test from your own device. You receive an online transcript as well as a hard copy certificate delivered at your physical address. We also provide highly responsive feedback to hundreds of employee verification requests annually. Taking this certification could be the smartest move for your career.

Syllabus

Online Digital Marketing Certification Syllabus

Module 1: Introduction to Digital Marketing

  • Understanding the digital marketing landscape
  • Evolution and significance of online marketing strategies

Module 2: Website Essentials and Optimization

  • Website structure and usability principles
  • Search Engine Optimization (SEO) fundamentals
  • Conversion rate optimization techniques

Module 3: Content Marketing and Blogging

  • Crafting engaging content for online platforms
  • Blogging strategies and content creation
  • Content distribution and amplification

Module 4: Pay-Per-Click (PPC) Advertising

  • PPC fundamentals and advertising platforms (e.g., Google Ads, Bing Ads)
  • Campaign setup, optimization, and budgeting
  • Ad performance analysis and adjustment strategies

Module 5: Social Media Marketing

  • Social media strategy development
  • Utilizing major social media platforms for marketing (Facebook, Instagram, Twitter, LinkedIn)
  • Community engagement, content creation, and advertising on social media

Module 6: Email Marketing and Automation

  • Building effective email marketing campaigns
  • Automation tools and techniques for email marketing
  • Analyzing email campaign performance and optimization

Module 7: Influencer Marketing and Partnerships

  • Understanding influencer marketing and its impact
  • Identifying, engaging, and collaborating with influencers
  • Partnership strategies and collaborations for brand growth

Module 8: Analytics and Performance Measurement

  • Key metrics and analytics tools for digital marketing
  • Analyzing and interpreting data to optimize marketing strategies
  • Reporting and presenting insights for informed decision-making

Module 9: Legal and Ethical Considerations

  • Legal compliance in digital marketing (GDPR, CAN-SPAM Act, etc.)
  • Ethical considerations in data usage and marketing practices

Module 10: Capstone Project and Practical Application

  • Developing a comprehensive digital marketing plan
  • Implementation of strategies and tactics learned throughout the course
  • Presentation and evaluation of the capstone project
CAREER

Career Prospects for Digital Marketing Specialists

The global market for digital marketing is projected to become $786.2 billion strong by 2026, growing at a CAGR of 13.9% between 2020 and 2026. Digital marketing specialist is number 1 on LinkedIn’s list of 10 most in-demand marketing occupations. At the same time, the biggest mismatch between the demand for and supply of marketing skills also occurs in the digital marketing skill.

There is a large number of career paths to choose from with digital marketing skills. The most obvious path is to take up a general digital marketing role. The average salary of entry-level digital marketing specialists in the United States is $40,000 per year, while that of digital marketing managers is around $86,000 per year, which is the highest pay for any digital marketing role.

Then there are different specialties such as social media marketing, search engine optimization (SEO), content marketing, conversion rate optimization, and pay-per-click marketing to consider. Salaries vary from specialty to specialty and depend also on experience, location, expertise, and seniority.

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