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Become a Certified Digital Marketing Expert

Become a Certified Digital Marketing Expert

Regular price $560.00 USD
Regular price $789.00 USD Sale price $560.00 USD
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Boost Your Career. Boost Your Yearly Salary

Get the two top Digital Marketing Certifications in the USA, Canada and Mexico Delivered 100% online with continuously updated content means you get cutting-edge digital marketing and soft skills, always. Learn Google Ads (PPC), Analytics, Facebook Ads, content marketing, SEO and more. Two certifications for the price of one.

Introduction to Digital Marketing

 What's it all about? How do you reach customers? How can traditional and digital media work together? What's the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

 Principles of Digital Marketing

Digital Research

Developing Objectives

Connecting with the Customer

Cultural Research

WHAT WILL I LEARN?

Content Marketing

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

Content Marketing Concepts and Strategy

Developing a Content Marketing Plan

Publishing and Distributing Content

Using Content Research to Find Opportunities

Creating and Curating Content

Social Media Marketing

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

Key Social Platforms for Digital Marketing

Growing and Engaging an Audience

Developing Data-Driven Audience and Campaign Insights

Setting up a Social Media Experience for a Business

Creating and Optimizing Social Media Campaigns.

Paid Search (PPC) using Google Ads

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimize campaigns, track conversions, and measure your ROI.

 Fundamentals of Paid Search

Search Campaign Management

Paid Search Campaign Measurement

Display and Video Advertising

Learn how to set up, manage and optimize your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.

Fundamentals of Display and Video Advertising

Google Display Network and Video Ad Formats

Creating and Managing a YouTube Channel

Creating Display and Video Campaigns

Targeting Display and Video Campaigns

Email Marketing

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximize open rates and ROI. We also cover marketing automation and the importance of data management regulations.

Email Marketing Fundamentals

Email Design

Testing and Optimizing an Email Campaign

Tools and Strategy

Marketing Automation

Creating an Effective Email Campaign

Website Optimization

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimized WordPress site that not only looks good but also delivers for your business.

 

Web Design and Website Optimization

Publishing a Basic Website

Website Metrics and Developing Insight

Design Principles and Website Copy

User-Centered Design and Website Optimization

Analytics with Google Analytics

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

Web Analytics Fundamentals

Creating and Configuring a Google Analytics Account

Setting Goals with Google Analytics

Analyzing and Recording Google Analytics Data

Monitoring Campaigns with Google Analytics Reports

Digital Marketing Strategy

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

 Digital Strategy Research

Digital Strategy Fundamentals

Setting Strategy Objectives and KPIs

Developing a Creative Strategy

Executing a Digital Marketing Strategy

Communicating a Digital Marketing Strategy

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